During the year 1966, Bud Bushnell founded Genie Industries. During that time, he purchased the manufacturing rights to a material lift which functioned on compressed air. The name Genie originated from the "magic in the bottle" which was utilized to raise and lower the hoist. This device really impressed customers and therefore, the name was born.
Genie has moved into many new markets, as the demand for work platforms and lifts grew. Over time, as the demand for new equipment to meet many applications grew, the company made itself recognized in many new markets. For example, Genie went into making articulated booms, light towers, man-lifts, telehandlers and stick booms.
Due to the economic slump in the beginning of the 2000s, Genie decided to acquire a partner who held the same values. They partnered up along with Terex Corporation. This company has a history obtaining machine manufacturers all over the world who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
In the initial years after the sale, it was decided to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Hence, all Genie equipment continue to be marketed under the Genie brand.
The company takes great pride in listening and taking advise from their customers. Genie has always been continually dedicated to improving the quality and efficiency in addition to minimizing wastes. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work disciplines that have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line machines.
The Bi-Energy and DC machines offered by Genie provide emission-free, quiet operation even in the most delicate work settings. Where the machinery should be driven significant distances, like for instance within industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machine along with the power of a diesel-powered generator.
Compared to any of the different types of aerial platforms, telescopic booms provide more horizontal reach overall. These machinery are ideal for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machines deliver the drive speed and supreme traction you need to be able to travel around the work site and job area.