Vertical-mast and rough terrain forklift marketers have continued in spite of diminished overall sales. There are at least 19 different forklift brands in North America, with more than 100 different units available all over the world. In regards to manufacturers, there is almost the same number of telehandler manufacturers, even if their products are being marketed under 24 various brand names. Understandably, several of the brands market both telehandlers and lift trucks. Some of the main players in the industry consist of brand names like Case, JCB, Tovel, Lift King, Omega Lift, Ingersoll Rand, Manitou and Sellick.
Lift Truck marketers have increased their maneuverability advantages by borrowing several of the features that have increased the telehandler's popularity. For example, AUSA, Omega Lift, Manitou and Tovel utilize hydraulic chassis-leveling systems which enable the operator to square up the truck's frame when it is sitting on uneven terrain in order for lifts to be made more safely. This feature is offered as an alternative by Load Lifter, Lift King and Swinger lift trucks.
One more telehandler-like technology is the 4-wheel steer. Omega Lift, Lift King, Tovel and Load Lifter all provide extremely rigid and durable framed machinery operating on 4 equal sized tires. These crab-steering and four-wheel coordinated steering modes offer the incredible maneuverability which rivals the 4-wheeled steering traditional lift truck units. There are extra flexibility options with the sideways shuttle crab-steer mode too.
The carriage sideshift could greatly enhance placement dexterity. The mast sideshift is a common feature today. This is offered on most lift trucks available. It enables the operator to hydraulically move the mast several inches to either side of center. Another option is the carriage sideshift. This functions by moving the carriage to both sides of the center of the mast.